What Is An Email Newsletter Abuse Complaint?
A complaint is when a contact clicks the “spam” button in their inbox. Email Marketing tracks these through feedback loops and reports them in your statistics under the “Marked As Spam” stat.
How Do I Reduce Complaints?
The best way to reduce spam complaints is to alter your opt in process. Think about the reasons why a contact in your list would mark your email as spam. Whatever the reason, it’s always about an unwanted email. When a contact reports your email as spam, they’re saying they did not expect to receive an email from you and do not want to receive another! So go through your opt-in process as a test and ask yourself if you can make any step clearer.
- If you add customers to your email list, add a separate unchecked box specifically for email marketing opt in at the point of purchase.
- Only include active contacts from the past 18 months.
- Periodically remove contacts from your active subscribers that have not engaged with your emails. If you’re not sure how to do this, support can help!
- If you use single opt in, make the switch to double opt in.