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Best WooCommerce themes in WordPress 2023

William Bacchus
William Bacchus

Published: January 21, 2023

Last updated: January 19, 2023

Table of Contents

The best WooCommerce Plugins in WordPress

Since the pandemic, many businesses and companies have turned to selling their products through different mediums. When stores and shopping malls closed down, the world turned to online shopping for their clothes, food and virtually any other product you can think of. Owning an online store is not too dissimilar to owning a physical one. One fact that rings true to both is that people prefer shops that look nicer. If you are a shop owner trying to navigate the world of website building, you may find yourself wondering how you can make your online store stand out from the crowd: the answer lies in a good theme. Instead of leaving you to aimlessly search to find out what themes are, and which the best ones are, we’ve researched and found the best WooCommerce themes in WordPress for you.

What is WooCommerce?

WooCommerce is an open-source plugin that allows you to turn your WordPress website into a fully-functional online store. It includes everything from elements to put on your website (such as trolleys and checkouts), to order and customer information, shipping, and payment methods. This enables you to manage every aspect of your e-store from one easy-to-navigate dashboard. It is undoubtedly the best way to easily convert a WordPress website into a store.
WooCommerce is such an extensive extension that there are many WordPress themes dedicated to it. If you’re wondering what a theme is, and if you need one for your WooCommerce website, don’t worry! You can find all the information you need to know on themes below:

What is a theme?

A WordPress theme is what makes up the way your website looks. It is made up of many files (consisting of code, graphic elements, and style sheets) that all contribute in creating a style for your website. However, it is a common misconception that themes decide the look and feel of your website. The truth is that themes allow you to decide this. Rather than themes deciding what pages, posts and parts of your website look like, they give you the tools to do this yourself. They offer layouts and ways to present your content, whilst giving you the freedom to control and edit the more important parts.

Do I need a theme on my website?

All websites need at least one active theme. Whilst you don’t need to rely on the theme’s design when customizing your website, your site cannot run without one. You can however, extend the design of your themes by including something called a child theme. The main theme you use is known as the parent theme, whilst the child theme offers certain extras and additions. For more information on the differences between child themes and parent themes, click here.

How do I install a theme on my WordPress website?

If you want to install a new theme onto your WordPress site, follow the steps below:

  1. Open the dashboard in the backend of your WordPress website.
  2. Navigate to Appearance, then click on Themes.
  1. Press Add New in the top left, or click the box at the end of your list.
  2. Now you will be in the full theme dashboard. You will be able to browse, search, and filter for themes as well as upload themes.
  3. Once you have found your desired theme, press install. Once it has installed and you are ready, press activate.
  1. This theme will now replace your existing WordPress theme and be visible on your website.

Do I need to pay for my WordPress theme?

WordPress has a default theme called Twenty-Twenty Three. Whilst this will work for some small-scale blogs and websites, those managing an e-Commerce store will definitely want to change this theme. There are thousands of different WordPress themes you can change to. Some of these will be free, and some will come with a price tag. It goes without saying that by paying for a theme you will have access to more premium content and settings, offering more customizability for your website. Some of the themes on our website will be free, some will be paid. However, some will also offer free and premium versions, giving you restricted access to the theme if you choose the free version. The choice is completely up to you and what you want for your website.

Now that you should have a comprehensive understanding of WordPress themes, as well as WooCommerce itself, let’s take a look at why WooCommerce themes are necessary.

Why do I need a theme specific for WooCommerce?

Whilst general WordPress themes will be compatible for e-Commerce websites, it is important to find a theme that specializes in all of the WooCommerce features and settings, allowing for your website and theme to work hand in hand. Here are a few more things to consider when choosing your WooCommerce theme:

Ease of use

It’s all good and well having a theme packed with features and options, but who cares if no one can navigate it easily? It is a good idea to make sure your chosen theme is easy enough for beginners to use. Try looking for documentation or help guides that come with the theme to help provide guidance.


One of the most important things about a website is whether or not it can be viewed properly on desktop, tablet, and mobile. Whilst this comes down to your content, make sure your theme is also responsive to make it look great, no matter where it’s viewed from.


It is vital that a WooCommerce theme is compatible with WooCommerce. That goes without saying. However, ensuring it is compatible with other WooCommerce and WordPress plugins will help open the door to further ways to customize and elevate your website.


SEO means search engine optimization. By using a theme that is built with SEO in mind, you will help boost your search engine rankings – because what’s the point using a gorgeous theme if no one will be able to see it?

Built for Speed

In the same vein as SEO, no one wants to use a WooCommerce theme if it will bloat and slow down their website. The themes on our list have been chosen for their lightweight and fast design, in order to impact the speed of your site as little as possible.

These five tips will help to make sure that your theme not only looks good, but performs well. With all this in mind, let’s take a look at some of the best WooCommerce themes for your website.

1 – Astra

Astra are one of the leading themes, and it’s not hard to see why. They are a lightning-fast and lightweight theme. The theme was built with sale growth in mind, meaning it’s a great choice for small businesses looking to expand as well as larger companies. The theme is also widely customizable, and offers near-infinite ways to make your site stand out without the reliance on code.

Astra is available for free in the WordPress directory. However, if you are looking to get more out of the theme, take a look at their priced plans. They offer three different bundles with varying features. If you’re not convinced, why not download the free version as a trial. You can then either pay for the theme yearly, or make a larger, one-time payment to own the theme for life.

Astra is available for free or from $59.

2 – Storefront

Storefront is a free theme that works effortlessly alongside WooCommerce and it’s extensions, giving you the ability to customize and utilize your theme quickly and easily. It works so well with WooCommerce because it was designed and developed by the same team who made WooCommerce itself! This probably makes it the most reliable theme in terms of compatibility.

The theme uses standard code to ensure a website’s speed is not impacted, and SEO is boosted. Furthermore, they offer an extensions pack. Whilst this is paid, it will give you access to a range of new features.

Storefront is available to download for free.

3 – Neve

Neve is great theme because of its adaptable nature, which has multiple positive implications. Not only does this mean it works incredibly well on desktop and mobile, but the plugin also has a variety of layout options. These layouts work for all different kinds of WooCommerce sites. They are also easy to apply, as they are available right in the customizer. Additionally, the theme is great for speed and performance, which is great for both you and your customers.

Neve is available to download for free or to purchase from $74.

4 – Flatsome

Flatsome is a great multipurpose theme, meaning you can use the theme for many different types of websites and projects. This makes Flatsome a brilliant choice if you run multiple websites, or a multisite network. This is because you have the option to use the same, consistent them across all your websites whilst making it applicable to all your projects and their themes. Flatsome also uses lazyloading on all its backgrounds and images, which is a great way of maintaining your site speed.

Flatsome is available to purchase from $59.

5 – Divi

Divi is another multipurpose theme that has built-in elements and smart visuals that help to make the composition of your customization of your website incredibly easy. One of the things we love about Divi is the ability to create custom headers and footers. You also have the option to use this on a per-page basis, which gives you the option to have different footers and headers visible on different pages.

Divi is available to purchase from $89.

6 – Botiga

If you’re looking for a sleek and modern theme, Botiga is a great choice. Not only is it pretty, but it’s optimized for performance and is responsive on mobile. It also offers plenty of options for customizability if you are searching for inspiration when developing your design. If you’re online store has a large amount of stock, then Botiga is great as it offers a large amount of areas to promote and adverize your products.

Botiga offers a free plan and a premium version from $69 per year.

7 – OceanWP

OceanWP is one of the best-rated free themes. It’s once again a multipurpose theme, making it ideal for your e-Commerce store, as well as other projects. It’s also ideal for beginners, as it includes multiple layout sites that you can import with their 1-click system, allowing you to create a functioning website instantly – all you need to do is add in your websites text, images and other media!

OceanWP is available to download for free or to purchase from $54.

8 – Ultra

Ultra is a great, modern theme that includes a fantastic user-interface. Developed by the team at Themify, the theme includes a drag-and-drop builder and many other options for customization with ease. They also include demo content, which can be used to help start up your shop and product pages, as well as product categories.

Themify is available for purchase here, or alternatively, you can purchase a bundle of themes from Themify here.

9 – Shoppe

Shoppe is another theme from Themify. Unlike Ultra, Shoppe is a minimalist and customizable theme due to the fact it includes the same drag-and-drop-builder. When you purchase Shoppe, you’ll gain access to 60 layouts and 20 unique landing pages, giving you the chance to customize a pre-made template to your liking.

10 – Homestore

Developed by WooCommerce themselves, Homestore is a very powerful theme. It is a Storefront child theme that is ideal for furniture and clothing businesses. It includes an expansive amount of features such as megamenus, category menus and product pages that allow you to fully customize every aspect of your site.

Homestore is available to purchase from $39.

11 – eStore Pro

estore Pro is a popular theme that is used on over 10,000 websites. The theme is ideal for easy customization, as it has a built-in feature allowing you to assign one primary color as the site’s color, as well as access to over 600 pre-installed Google Fonts.

eStore Pro is available to download for free or purchase packages available from $69.

12 – Shoptimizer

Shoptimizer is a theme intended to balance the requirements of an e-Commerce website with the speed and performance expectations from visitors to your website – and does so very well. It utilizes the Elementor drag-and-drop builder, which is ideal for those with little or no coding expertize.

Shoptimizer is available from $99.

Final Thoughts

Themes are one of the fundamental aspects of your website, and are necessary for any functional online store. Furthermore, the themes on this list have been specifically chosen for their applicability with the WooCommerce plugin – giving you as the manager a better website, and your customers a better shopping experience.

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William Bacchus
William Bacchus
Will joined the Elite team in 2021. He has a background in content writing as well as a keen interest in media journalism. His interests include taijutsu and a immense passion for film and television. He aims to inform as many people as he possibly can about the vast and often confusing nature of web design!

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