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Advanced Ads Plugin review – the best way to use ads on WordPress websites in 2023

William Bacchus
William Bacchus

Published: May 25, 2023

Last updated: May 25, 2023

Table of Contents

How to monetize your website with adverts

There are many motivations people have for running websites. Whether you want your passion-project blog to reach as many people as possible, or are looking to make a living out of the products you make and need an online store to sell them on, every website has a unique and defining purpose. Another thing that all websites have in common is the money it takes to run and upkeep them. Whilst hosting and domains can be relatively affordable nowadays, it’s still money nonetheless. Because of this, many websites look for ways that they can make a profit from their website, even if they run a site where they don’t sell anything or make regular transactions with customers.

One of the most common and easy ways to monetize your website and start making money from it is by displaying adverts on it. Whilst this may sound fairly straightforward, there is a lot that goes into it. This includes everything from finding businesses and those interested in paying for the space you have, to actually displaying the adverts themselves. If you own a WordPress website (which is the platform majority of websites are built on in 2023), then you may be wondering about ways you can put adverts onto your website and use them to make extra income.

Adverts are everywhere. No matter where you are on the internet, you’ll find adverts taking various forms that promote varying services and products.

Why should I put adverts on my website?

Integrating advertisements on websites brings numerous benefits for both website owners and users. Firstly, ads provide a valuable source of revenue for website owners, allowing them to offer more content and support their websites. This financial support enables website owners to continually invest in enhancing user experiences, improving website functionality, and creating high-quality content.

Additionally, ads introduce users to relevant products and services that match to their interests and needs. This enhances their overall experience on your website, and increases the chance they return in the future. Furthermore, advertisements often support diverse online communities and content creators by providing them with an avenue for monetization. Ultimately, the presence of ads on websites serves as a win-win situation. This is because website owners can generate income while users can access valuable content and discover new offerings. If you own a website and this sounds appealing to you, then you may be wondering how to implement adverts on your website. The answer lies with a plugin named Advanced Ads.

What is Advanced Ads?

Advanced Ads is a lightweight WordPress plugin which allows you to create, manage, and display adverts on your website. It offers different settings and customization options which allow you to target different users, experiment with different placement and visual settings, and more unique features. It is one of the highest rated ad plugins for WordPress, with over 100,000 sites utilizing its features. The plugin has both a free and premium options. As you would expect, you get more features and options with the premium version. They have three different paid plans available. These start from $49 / year and work up to $129. Take a look below to see what all the plans offer.

How does Advanced Ads Work?

Advanced Ads allows you to upload adverts and assign them to specific placements and locations across different pages and posts. This can be down to manually choosing a location, like on your home page. Alternatively, you can put them in defined positions, like at the top or bottom of each post, or in between every X amount of paragraphs.

Ads can also be added to groups, thus creating ad rotations. This is a great way to keep the content refreshing and new to regular visitors. Furthermore, you can delve further into this by making ads more complicated and detailed, targeting certain user groups or content types. This means all your ads can be infinitely customized for maximum effect.

As previously mentioned, there are different tiers available when choosing your plan. The basic (free) plan includes many features.

Features of Advanced Ads:

  • The ability to create unlimited ads.
  • Put your ads into groups and rotations.
  • Use a various amount of ad codes from any ad network, such as static images, JavaScript, PHP, HTML, and short code.
  • Schedule your ads to show at a certain time, or dates to start appearing and then expire.
  • Having your ads on lazy load, so you don’t have to compromise your page loading speed. This means the ads will only load and display once the user has scrolled that far on the page.
  • You can track your analytics to see how well your adverts are doing. If you like, it can also be connected to your Google Analytics account too!
  • Connect your AdSense account in order to import ad units and reports. Take a look at the screenshot below, where we highlight the dedicated section for AdSense intergration.
  • Create mobile-friendly ad setups so your adverts look fantastic across all devices.
  • And more!

The premium features come with so much more though. You are able to use it on up to five sites, customer support, many add-ons and more! Let’s take a more detailed look at some of the best features and add-ons that come with Advanced Ads:

Integrate easily with Google Ads Manager.

Advanced Ads has you covered if you want to easily put your Google Ad Manager ads onto your WordPress website without any hassle. They offer a great add-on that you can use to connect your Google Ads account to your WordPress website. After this, any advert you create in your Google Ads Manager account can be exported and applied to your WordPress website easily.

This is great for those who have a pre-existing ad campaign and don’t have the time to manually convert every advert in their Google Ads Manager to Advanced Ads.

Viewing advert statistics.

As we brushed upon earlier, Advanced Ads allows you to investigate how well all your adverts are doing. This covers a multitude of aspects such as impressions, clicks, and more. This offers you an invaluable insight into the performance of your adverts, which will help you improve them in the future based off of what works and what doesn’t work.

Up-to-date privacy standards.

You may have noticed that over recent years, many new laws and regulations have been implemented, you may have had to update some of your procedures or ways you operate in order to comply with things such as GDPR.

Another standard that now must be met comes from the Transparency and Consent Framework (TCF 2.0), which relates to gaining consent from your website’s visitors. In basic terms, this means that ads displaying external or third party content cannot be displayed without gaining consent to do so. This may prove a challenge if you’re wanting to profit from your ads.

Luckily, Advanced Ads have another add-on which allows Advanced Ads to control what content is shown, dependent on whether or not the user expresses consent. This is also not reliant on other cookie or consent plugins that are installed on your website, meaning you don’t have to worry about it not being compatible.

Targeting users.

We have mentioned this feature a few times already, and that’s because it is a seriously powerful tool for reaching the right people. There are so many great features and toggles that you can set up. This can be done through either the geo targeting add-on or through the Pro plan. There are many options and conditions on how to target users such as:

  • Geolocation. – Selecting a specific country, city, or province.
  • Previous impressions/clicks for each user. – Displays ads based on the amount of impressions a certain visitor has made in the past. This is effective if you want to target specific products to faithful and returning customers.
  • Browser language. – This is great if your ads are word heavy, as you can ensure they are understandable to the visitor.
  • New visitors. – You can set an ad to hide or display if someone has never visited your site before: the same applies to recurring visitors.
  • Members. – Similar to the ‘New visitors’ setting, you can choose whether or not to show an add if your visitor is a member of your website – which is brilliant for your membership website.
  • There are many more visitor conditions you can use to optimise the effectiveness of your ads!

To conclude…

If you haven’t realised by now, the benefits that come with putting adverts on your site are endless. So, why overcomplicate the process of creating adverts (or transferring them to your WordPress website) when you could use Advanced Ads – one of the best ad plugins available on today’s market!

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William Bacchus
William Bacchus
Will joined the Elite team in 2021. He has a background in content writing as well as a keen interest in media journalism. His interests include taijutsu and a immense passion for film and television. He aims to inform as many people as he possibly can about the vast and often confusing nature of web design!

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